Keys to Writing an Effective Corporate Value Proposition

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First let's define what a value proposition is:

"A value proposition is the key differentiator that you offer compared with your competitors."

Here is a link to a great info graphic all about value propositions.

A key factor to remember is that your value proposition is one of the top reasons why a customer will pick you over your competitors.

What a value proposition is vs what it isn't

Checklist for great value propositions:

Can it be understood in the first 5 seconds? Is it clear? Does it explain why it's different and better than your competitors?

Examples of effective value propositions: