Over all these years, it has been observed that the eCommerce realm keeps changing like a breeze however, Magento and Shopify are the two fundamental eCommerce platforms that have been on top of the charts right from the beginning. Due to this several reputable companies are found offering the best possible eCommerce development solutions ensuring the scalable and long-term growth of their end clients.
The following post offers a detailed comparison of the two. Which one is better- Magento or Shopify? So without any further ado, let’s begin! But before that, why do businesses need to choose the right platform?
Choosing the Right eCommerce Platform
As mentioned earlier by using an eCommerce platform, non-techie businesses can survive in the eCommerce industry. However, do you know to succeed here, a lot goes into the development process. Many of you have this misconception that eCommerce is a thoroughly automated business, well it’s not so! Of course, with third-party platforms such as BigCommerce, Magento, Shopify, and WooCommerce, things can be more easier. But scaling up to a nine-figure business needs a lot of effort and wise decisions to make.
Choosing the right platform ensures that your end-users are engaging in the right manner Recommend employees regarding their sales and marketing strategies No need for any additional cost or maintenance
Now you will come across a wide range of eCommerce platforms, each one featuring a bundle of strengths and weaknesses. So before getting acquainted with any such platforms. It is important for you to know how to choose the right platform for your eCommerce development project. Further below I would like to mention certain factors to take into account before choosing them.
Security - Your eCommerce platform features PCI (Payment Card Industry) compliance, SSL (Secure Sockets Layer) certificate, fraud prevention and data backups. SEO friendly - The platform offers higher rank and visibility on the known search engines. Responsive web design - Whether your customer opens the site via mobile or desktop, they won’t find any kind of glitch. Magento, WooCommerce and Shopify excel at this. High-end integration - The platform is supposed to support different plugins and softwares to deliver services like safe payment gateways, accounting, shipping facilities and whatnot! Scalability - Make sure to choose an eCommerce platform that offers scalability and flexibility in no time.
And of course, above all these factors comes the price! You see all recommendable eCommerce platforms come with different prices. For example, Shopify begins from 9$ to 299$, 3D cart goes from 19$ to 299$ and BigCommerce from 29$ to 249$. So yes price does turns out to be the game-changer.
Now, do you know what will be the real game-changer? The difference between Magento and Shopify.
Magento - One of the top contenders to take into consideration, if you want to succeed as an eCommerce store. Yes, Magento is one of the leading online store-building platforms available. And why not since there are hundreds and thousands of businesses are found developed using Magento. Some of the basic yet core aspects of Magento are:
Product Management Managing inventories Customer service Management Order Management Payment Search Technology Promotional and Marketing Tools Analyze and Reporting
Nike, Olympus, Liverpool FC, and Harvey Nichols are Companies using Magento. Further, I would like to mention why more and more businesses are trending towards Magento instead of other eCommerce platforms. What makes this one a cut above?
Benefits of using Magento over other eCommerce Platforms
#1 It’s a Power-Packed eCommerce Platform
One of the obvious and crucial advantages is that this one turns out to be a power-packed eCommerce platform. You see today’s business needs to keep on evolving like never before and to keep at it, one must consider an eCommerce platform that is extremely scalable and flexible.
Here you recieve product and inventory management facilities ensuring improved conversion rates and overall performance of your eCommerce website.
Another advantage of using Magento is that this one is SEO-friendly. So all those headaches of optimizing product pages, descriptions, and metas can be well-taken care of. In fact, it may quite interes you to know that Magento has the power to generate SEO-friendly URLs. So getting ranked after the website being launched is a pretty easy journey.
In addition to SEO, there are no two ways that your store will be able to provide a fanatic customer experience.
#3 Large and Active Community
One of the biggest advantages of any eCommerce platform is having a large and active community of experts who are ready to assist at any point in time. And Magento does have that! The platform features around 315,000 developers and everyone is here to assist in regards to support and customization. All these developers or experts have known Magento inside out. In addition to this community, you will find a huge library of third-party plugins for help.
The open-source eCommerce development platform’s list of benefits doesn’t end here, it saves time and money, it supports third-party plugins and integrations, fast loading speed, easy customization, great customer experience, reporting, etc. I guess now you know why Magento is so popular.
And you know what’s the best part here, Magento can be used for any small, medium or large-scale project. Well, don’t be in a hurry to make the decision. It’s time to consider our next contender, Shopify.
Shopify is another easy-to-use and popular platform that is highly recommendable for retailers who want to create a benchmark over the internet. Much like Magento, Shopify is another renowned eCommerce platform enabling businesses to sell products online seamlessly. It offers a basic yet strong foundation so that you can create an incredible online selling space. The platform works using the software as a service (SaaS). So as a business person, you don’t have to worry about upgrading or maintaining software or web servers. This platform surely assists businesses in enhancing the overall look and feel of the online store.
Down-below let us go through the core features of the eCommerce platform:
Get a fully-customized website Selling on new sales channels such as Pinterest and Amazon 24/7 Award-winning customer support Supports maximum product gateways and payment gateways Integrate with social network sites Exceptional security Multiple Languages Abandoned Cart Reminders
The New York Times, BBC, and Heinz are some companies using Shopify. Further below I would like to mention certain benefits of using Shopify and how this is a cut above?
Benefits of using Shopify
#1 Easy to get started
One of the obvious advantages of using Shopify is that it is pretty easy to set up and get started with. In fact, this eCommerce platform is highly considered when businesses want to quickly launch an online store. Also, here they don’t need to consider regarding servers and development costs.
The admin interface is pretty clean and user-friendly. Have you checked out the documentation guide available on the official site of Shopify yet? Do you know who prefers using Shopify? Those who wish to sell products keeping minimal configuration in mind.
#2 Enhanced customer service
Again much like Magento even Shopify’s community is pretty large and active. So yes, here you do find experienced experts who can assist you in regards to the development process or even how to run the store successfully. You can also get quick access to numerous community forums and documents from the Shopify help centre. Not to mention here the customer support is extremely reliable and accessible.
Of course, any and every eCommerce store is supposed to deal with sensitive data and information such as credit card details, and impatient customers. So here security has to be considered as the number one priority. So in other words, your site has to be fast and highly secured. Shopify offers it all! Here SSL certificates are enabled to encrypt the data and it is passed through a secured connection.
Apart from these, speedy abandoned cart recovery, customization, 24/7 support, no technical bottlenecks, mobile responsiveness are some of the major benefits of choosing Shopify. No wonder the ecommerce platform seems to have gained significant amount of traction before and during the global pandemic.