The competing nature of humans is never going to fade away. Survival of the fittest has been considered a norm in every industry and the eCommerce space is no exception. One must adopt the best market trends and technologies to get through them. Well, in the following post we won’t be focusing on the trends but on the technologies. Yes, how choosing Magento or WordPress can assist your business in sustaining the competition, and that too for the long haul. In this article, we will talk about Magento vs WordPress.
Let’s jump into the deep
WordPress and Magento are the two most powerful, scalable, and open source platforms mainly used to build dynamic, robust, and intimidating websites. There has been a lot spoken about Magento vs WordPress, and this guide is no different but still by the time you finish it, you will be able to make the right choice between the two. So without any delay, let’s get started!
The eCommerce businesses are seen evolving at a fanatic pace. Not to mention that the industry has successfully revolutionized the way we shop. I mean I don’t remember stepping outside to buy groceries or apparel and attires or booking movie tickets, etc. So yes jumping on the bandwagon of this massive progressive market can be quite profitable.
One of the main and popular reasons behind the success of your eCommerce store is the choice of your platform. When we talk about eCommerce platforms (the popular ones) Magento is the best one to take into consideration. After all, it comes with a bunch of rich and powerful features and functionalities that aid all kinds of small, medium, and large-scale businesses.
Magento is an open-source CMS (Content Management System) that enables business owners to grow virtually. Initially, it was launched back in 2007 and was successfully acquired by eBay and Adobe. Not to mention the eCommerce platform has managed to win several awards and recognitions over its tenure to date.
So what exactly does Magento offer? Right from a flexible shopping cart system to SEO-friendliness, catalog management, marketing, and so forth! Have you wondered why hundreds and thousands of businesses rely on Magento as an eCommerce platform? Due to high-end scalability. Not to mention here you will find a wide range of plug-ins and themes, multi-source inventory, support for 50+ payment options, Amazon and eBay integration, and so forth. Top well-integrated features of Magento include:Catalog Management Order Management Search Engine Optimization Marketing and ads Easy Check-Out Payment Modes Analytics and Reporting Security
How is Magento Beneficial for Your eCommerce Store?
The open-source platform offers maximum customization and that’s one of the core reasons behind its immense popularity. Now here comes the big question, is Magento the right choice for your business? How is Magento more beneficial than other eCommerce platforms?
#1 Feature and Functionality-Rich
One of the obvious reasons behind the popularity of Magento is that the eCommerce platform is powerful enough to cater to your needs and priorities. Here managing hundreds and thousands of products is no big deal. Now if you have already been acquainted with Magento then performance and scalability are simply not a concern for you! Features like catalog management or inventory management can be used to make website management easy. Here you won’t just be setting up filters and navigation but also end up boosting conversion rate and enhancing altogether the performance of your site.
#2 Enhanced Shopping Experience
Another significant benefit of considering Magento over other eCommerce platforms is that here you are bound to offer your end users an amazing shopping experience. Some of the core features of Magento include upsell and cross-sell features, stock availability, price countdowns, discounts, and coupons. Also, this surely increases the potential of order value.
In fact, how about adding promotional value to the checkout page and surprising your end-users? This surely results in reducing the cart abandonment rate, compelling customers to buy.
Another advantage of Magento is high customization. When you customize the website, everything has to be coded virtually right from the scratch. Fortunately, there are specific design themes available, however, you can hire a reputable Magento development company to ensure that the developed website is more unique and customized. Ask them to provide payment, shipment, accounting, payment processing, shipping, extensions and site optimization, and language options. I am sure you will come across a wide range of plugins available in the Magento Marketplace.
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